Damien Austin-Walker

Fundraising week

Email has got it's sexy back. It's your central anchor, so ensure your other channels are integrated with your email strategy. Breaking the silos and the impact of structures, roles and culture on integration. Psychology of storytelling, create an emotional connection - stories light up the brain in the same way as a real event. Value of user contributed content and authenticity. The importance of of planning, but also of not trying too hard. Clear ...